What should know business start-ups, small and medium-sized companies through strategic marketing planning marketing, as operational area, is impossible to imagine today from the day-to-day and will, due to the changing economy in a globalised world, gain further importance. The opening up of new markets, the correct approach in existing markets, as well as the […]
Tag Archives: advertising & pr
Neurophysiological Marketing
When the communication controlling (Baumann, A., Wagner, G., 2010) such as instrumental methods of observation (look ver run investigations, Neurophysiological investigations during the reception of advertising among others), as well as survey methods can be used. The observations is primarily about capturing implicit, unconscious reactions of people on communication activities. The survey concerns such as […]