The multinational Vivafit women’s fitness, has managed to expand its presence to seven countries thanks to the agreement signed by the chain for the opening of 200 female gyms in Malaysia. This expansion will be borne by Cecile Jamoulle-Ogren, masterfranquiciada of the firm to Singapore, country which already has three gymnasiums Vivafit one year after their arrival. Precisely the last centers opened its doors with the assistance of the Chairman of the AICEP (Agency for investment and the foreign commerce of Portugal), Pedro Reis, on the occasion of the Economic Forum I of Portugal in Singapore. This event counted with the participation of the President of the Portuguese Republic, Anibal Cavaco, and the Minister of economy, alvaro Santos. For the masterfranquiciada Vivafit in Singapore, and now also Malaysia, Cecile Jamoulle-Ogren, the success of the chain on this new journey is even greater than in Singapore, since to day, in Malaysia it is easier to get a suitable local.
The Asian country is equated with Singapore in economic terms, with a GDP 10% higher, being the 30th world economy, but with a nearly six times higher than the one population. As says the founder of Vivafit, Pedro Ruiz, the next target of the ensign is landing in Indonesia, where also has been the Portuguese delegation on the occasion of the official visit. The Indonesian market, which boasts 240 million people (mostly Muslim), presents a picture more accessible to us than China, that the middle class is proportionately much larger. Within the Asian continent, the Ensign also has put the look in Macau, where the company is participating this month in an exhibition of franchises, and we want to be the gateway to China. So female gyms chain already has presence in the Iberian Peninsula, Uruguay, India, Cyprus and Singapore, with an initialled future in Malaysia, and currently maintains negotiations that open doors in United States, Venezuela, Panama and Saudi Arabia. Last year the turnover of Vivafit reached 20 million euros, of which 5% came from international franchises, this percentage this year is already 15%, while for 2014 is estimated to be 50%.
MORE information: Vivafit is a network of centres of exercise and nutrition for women, which provides a complete method to be in form with just 30 minutes of daily exercise, Pilates and a program of nutritional education, all in a fun family atmosphere. This chain of franchise allows today’s woman staying fit in a quick way, since an instructor encouraged, corrected and motivates, but always respecting the pace and the possibilities of each partner. The total investment required to become a franchisee of this signature varies between 100,000 and 130,000 euros, including a working capital, a right of entry of 14.433 euros, works of local adaptation and equipment required to equip a Center. There are three periodical payments: a royalty of exploitation of 750 euros, a technological rate of 150 euros and a royalty of advertising of 300 euros.